Real doubts, answered for real.
This isn't a collection of basic questions written to please search engines. These are the commercial doubts people bring when they write to us, and a few myths worth dismantling before starting. If yours isn't here, write to us and we'll answer it just the same.
No WordPress, no Wix, not frozen either.
Does Index01 use WordPress, Wix, or templates?
No. We build every site with our own code, no templates or site builders. It's not purism: a custom site loads faster, doesn't depend on plugins that expire, and doesn't look like anyone else's. WordPress and Wix solve a different problem, publishing fast with what's available. We solve the problem of being found and cited.
Can a static website be edited later?
Yes. No admin panel doesn't mean the site is untouchable: a text, a price, or a photo changes in minutes, and we make the changes for you. If you want a steady rhythm of updates, that's what the maintenance plans are for. Static means no parts that break on their own, not frozen.
Does Index01 build online stores?
Yes, when the project fits the way we build. Catalogs and reasonably sized stores integrate well with modern payment gateways without sacrificing speed. If your operation needs a large commerce platform, with huge inventories or complex logistics, we tell you honestly in the first conversation. That honesty is part of the service too.
Do you only work with businesses in Miami?
No. We're based in Miami, but the studio is remote and works with clients wherever they are, in English and Spanish. The whole process, from diagnosis to approvals, is designed to happen at a distance and in writing.
How does the workflow and content approval work?
You approve everything. The flow is simple and in writing: proposal, your sign-off, publication, and verification with numbers. No new tools to learn: we work over email or WhatsApp, and you talk directly to the person doing the work, not an account manager. The full step-by-step is in our process.
What can be promised, and what can't.
What's the difference between SEO and AEO?
SEO optimizes for the results list: making your link show up when someone searches. AEO optimizes for the answer: making an AI assistant cite you as the source when it answers for that person. They're built together, because AEO rests on solid technical SEO, but they aim at different places. Most websites still compete only for the list; that's where the advantage is.
Can you guarantee that an AI will recommend my business?
No, and we recommend distrusting anyone who guarantees it. Nobody controls what ChatGPT, Gemini, or Google answers. What can be done is building the site to maximize the odds: structured data, separate citable pages, fresh content. We prepare the ground; authority is built over time.
Why can a fast website be better for a small business?
Because speed is one of the few advantages where a small business can beat a big one. Every second of load time costs visitors, especially on phones, and search engines measure it with Core Web Vitals. A light site converts better and ranks better without paying more for ads.
What exactly do you do to make a website appear in AI answers?
The same things we apply to this site. Schema.org structured data on every page, describing your business in the format machines read without ambiguity. An llms.txt file: your business profile written for AI assistants. A robots.txt that welcomes their crawlers instead of blocking them, as many templates do without knowing it. Content that answers concrete questions in a direct, citable way. And real speed, because a light site gets crawled and indexed better. The details are on our AEO page.
How do you balance traditional keywords with voice search and natural language?
They're not two strategies; they're two layers of the same one. Keywords live where they always have: titles, descriptions, headings, and URLs. Natural language lives in question-and-answer structure: sections like this one, with FAQPage schema, written the way people actually talk, which serve voice search and AI assistants alike. We write for people and structure for machines; done right, you don't have to choose.
Before we start, and after we publish.
What do you audit on my current website before starting?
Four fronts, with measurable results, not opinions. Performance: speed, technical SEO, and accessibility measured with Google's tools. Machine readability: what structured data exists, whether AI crawlers can get in, and what an assistant understands today when it reads your site; we check by asking them. Indexing: what's indexed, what's broken, and what's missing. And consistency: that your website, your Google listing, and your social profiles all say the same thing; that's where the damage nobody looks at usually hides. You get the diagnosis in writing before we propose anything.
How do you measure results and how often do you report?
With verifiable numbers and a monthly report in plain language: what was done, what the data says, and what's next. In order of importance: real contacts (calls, forms, direction requests), search performance (impressions, clicks, and position), AI presence (citations and referral traffic from assistants), and technical health (speed and indexing). The measurement accounts are yours and you have direct access: you can look at the data whenever you want, without waiting for the report.
How long until I see results?
The technical part is fast: site improvements are published and verified the same day, and channel cleanup shows within the first week or two. Rankings move at a different pace: search engines reindex what matters in days or weeks, the first measurable movements arrive between the first and third month, and consolidation, on the local map and in AI assistants, builds over three to six months. Anyone promising first-page positions in two weeks is lying to you.
What we do, and what we don't.
Can you clean up my existing channels (Google, social media, listings)?
Yes, and it's usually the first thing needed. The typical case: duplicate or unclaimed Google listings, pages with year-old hours, accounts whose password nobody remembers, and different data on every platform. We audit what exists, recover and unify access, correct the data, and leave a single source of truth: your website, with every platform pointing to it and saying the same thing. That order is a requirement of local SEO: search engines distrust a business that contradicts itself.
Does Index01 manage social media, produce videos, or run marketing campaigns?
No, and we say it plainly because many clients assume we do. We are not a social media agency: we don't sell posting packages, Reels, or ad campaigns. What we do is leave the system ready so all of that works: channels cleaned up and verified, and if it helps you, a guide of typography, colors, structure, and language for your type of business, so whoever produces your content does it with a single voice. It's a plus so everything runs well, not a graphic design or marketing responsibility we'd take on halfway. And every piece you publish should point to your website, where the effort accumulates instead of evaporating.
No fine print.
How much does it cost to build a website with Index01?
It depends on what you need: a one-page credential, like a press kit, doesn't cost the same as a complete multi-page site with measurement. As a reference, a complete custom site usually falls between $1,000 and $5,000, and a small piece costs quite a bit less. You always know the total price before starting: a clear written agreement, a 50% deposit, and the rest before launch, with no surprise costs later. And if what you do interests us and your budget falls short, tell us anyway: sometimes we find a way. We decide that case by case, in the moment.
Who owns the code and the domain?
You do. The domain is registered in your name, the accounts are yours, and the site's code belongs to you once the final payment clears. If tomorrow you decide to work with another studio, you take everything with you. We don't believe in hostage clients.
What happens after the website is published?
Thirty days of free warranty to fix any error of our own construction; that's our responsibility, not a billed service. From there you decide: keep the site alive with a maintenance plan, or take it as is and update it whenever you want. The delivery works on its own.
Why doesn't Index01 have a traditional portfolio?
Because we have something better: the complete body of work is in production. At Work every piece is live, with its real link, its verifiable numbers, and the decision that made it what it is. You can enter each one, measure it in Google's public tool with one click, and ask your AI who built it. A mosaic of thumbnails cannot be audited; living work can. And the decisions behind several cases are told in depth in our notes.
Ask straight. We answer just as straight.
Tell us what you do and what's holding you back, and we'll answer clearly, even if the honest answer is that we're not what you need.
Let's talk →